Trading Privacy for Free stuff?

Verizon has decided that for "Marketing" purpose that they will offer their customers the choice to be tracked on their location, and web browsing, but remember guys its all good, they give you free stuff. They call this program "Smart Rewards."  The question is, are you willing to trade your privacy for free stuff? Isn't privacy a basic right for ALL human beings? Everyone needs privacy, this is basically a bribe to be able to see everything you are doing. Now here is the worst part, they take that data and pool it together with millions of others data, and show it to third parties. Now Verizon insists that it is all anonymous, but it all comes back to the real question, "Are You willing to risk it?"